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April 2016 Archives

What is a trade secret?

In business, a trade secret is any confidential information that gives your company a competitive advantage within your industry. They are any piece of information that a) is not generally known or reasonably ascertainable by other, and that b) a business takes reasonable measures to protect for economic reasons. A famous example is the recipe for Coca-Cola. That recipe has always been a well-kept secret that has allowed Coca-Cola to earn millions and millions of dollars.

It's Beyoncé vs. Feyoncé in a trademark infringement suit

When a person becomes a big enough celebrity, their name becomes valuable property. Endorsements and other uses of their name are so valuable that celebrities often take the legal step of trademarking their name, whether it is their legal name or a stage name.

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To protect your valuable idea, contact our lawyers at Costello Law Corporation to set up an initial consultation. We are ready to assist you in any intellectual property issue.

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Costello Law Corporation

Costello Law Corporation
2267 Lava Ridge Court
Suite 210
Roseville, CA 95661

Phone: 916-520-3360
Fax: 916-441-4254
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