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Roseville Intellectual Property Law Blog

What to know before applying for a patent

Patents are a great way to protect an invention or any intellectual property you create. They prevent others from legally stealing your invention and claiming it as their own. Patents also grant you exclusive rights to your invention and allows you to take legal action against others who infringe upon your rights.

There are various types of patents that exist. The process to apply and be approved for a patent can be unclear for many. However, the following information may give you a better idea of how the process works, which patent may be right for you and why consulting with an attorney can be essential during the application process.

What an effective logo must have

Designing a logo is not easy. You want something that really fits with your brand and your vision. You know that it helps to build brand identity, so you absolutely do not want to change it after you decide on it. That could set you back dramatically. As such, this is an area where you cannot make a mistake.

To create the perfect logo, remember that it must do the following things:

  • It must be distinctive and stand out from the crowd.
  • While it does not have to inform the reader about your business, per se, it does need to be appropriate for the industry.
  • It must be practical and make sense at a glance. Avoid things that are overly complicated or that try to do too much.
  • It must convey a message to everyone who sees it. Typically, that message is simply identifying your company, but it's also the start of your branding.
  • It must be a simple graphic creation that can be applied to products, packaging, signs, advertisements and much more.

Imagination drives progress and business

What drives your business? You can probably point to a number of things: your employees, your dedication to customer service, your cutting-edge products and services.

However, some argue that one thing that drives progress, innovation and achievement is simple. It's imagination. It's that next idea. It's coming up with something brand new or solving a problem in a new way. That's more important than anything else that you do.

Can you read an employee's email messages?

You're worried about your employees leaking trade secrets. You think it may happen via email. You understand just how fast information can change hands in 2019.

To keep track of everything, can you monitor the email messages your employees send? Or do they have a right to privacy? What if they use a personal email address at work? Does that change anything?

Stolen artwork: What is the root issue?

You keep a close eye on the art scene that you work in, so it does not take you long to find out that someone stole some of your work. You discover that they're selling products with your art on it. Maybe they're making book covers, t-shirts, wall prints or a whole host of other products.

This happens to artists all the time, but that does not make it right. That artwork is yours and it is copyrighted as such. If they're making money off of it, that's harming you and cutting into your own potential earnings. In short, it's theft.

Copyrights sometimes disappear when challenged

Laws governing copyright are complex and evolving fast. If someone accuses you of committing copyright infringement, they might be entirely wrong and have no case against you. But then, they might be right. Inadvertently violating copyrights is extremely common, especially in the digital era.

Losing a copyright battle can be expensive and damaging to your reputation and future. Talk to an experienced intellectual property attorney if you think you’re headed for a copyright fight.

Video game shut down after lawsuit

A video game called Glorious Saga was produced by Sina Games. It was a free-to-play game, and it did garner some popularity in the time that it was available. However, the makers were recently sued and decided to just shut the whole thing down.

The lawsuit was started by Blizzard Entertainment, a long-time video game producer whose most popular titles are in the Warcraft series. Blizzard claimed that Glorious Saga infringed on their games because it was merely a copy of Warcraft.

Trademark lawsuit says company has earned its stripes

It may seem strange that a sportwear company might be able to prevent anyone from simply selling something with three stripes on it. One apparel retailer claims to find it strange, and two large brands are currently in a high-stakes legal standoff over the question.

Their trademark dispute illustrates what trademarks really are and why governments grant companies the right to create and defend trademarks as their distinctive property.

You can lose trade secrets very quickly

You know that your main reason for success is the fundamental idea behind your products, a proprietary design that only your company uses. People have to come to you when this is exactly what they want, and that makes it very valuable indeed.

However, you also worry that you could lose those trade secrets, and you're right to think that way. Experts warn that it often only takes a second for someone else to steal your most valuable information.

Trademarks get denied based on potential confusion

Trademarks get denied for all manner of reasons. In some cases, the government determines that the person who filed for a mark has actually stolen their design from someone else. In other cases, another party simply applied for the trademark first. The list goes on and on.

One common reason for denial, though, is the likelihood of confusion between trademarks. This is very important to the government, as the goal is to make sure that consumers are not misled in any way and that businesses have a chance to use their unique ideas, inventions and branding for their own gain.

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To protect your valuable idea, contact our lawyers at Costello Law Corporation to set up an initial consultation. We are ready to assist you in any intellectual property issue.

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