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August 2012 Archives

Pizza Hut, Home Depot ads strike sour note with The Black Keys

Musical group The Black Keys isn't too happy with the background music used for two recent commercials, one for Pizza Hut and the other for The Home Depot. The Black Keys think the chosen songs sound too much like the band's singles "Gold on the Ceiling" and "Lonely Boy," respectively, and so its members sued the two companies in June on copyright infringement grounds.

Bridgestone: Research scientist stole our trade secrets

A former researcher scientist who worked for Bridgestone tire company has been charged with 15 counts of intellectual property theft. His attorney, however, is claiming that the man is not guilty because he lacked the intent to economically benefit himself or a rival of Bridgestone's. This is an interesting story for Sacramento readers because it provides something of an insight into the world of corporate espionage.

"Olympics" in advertisements? Not so fast, says International Olympic Committee

With the Olympics in full swing, lots of people here in Sacramento have been swept up into a patriotic fervor. After all, watching athletes like Gabby Douglas and Ryan Lochte triumph in the name of our country is very inspiring.

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Costello Law Corporation
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Roseville, CA 95661

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