Gap, one of the Bay Area's biggest-name companies, is also one of the companies that was recently sued for allegedly infringing on another fashion company's trademark.
The company Ali Ro, which makes "contemporary womenswear," is suing retailer who sell products under the brand A+RO, which Ali Ro thinks is copying its designs, name and image.
Besides Gap, which sells A+RO at its Piperlime website, Ali Ro has also sued Urban Outfitters and Revolve Clothing. It had also sued Saks, Inc. but has later dropped Saks from its suit after the two settled out of court.
This is an interesting case to watch. Lawsuits between fashion companies are far from unusual - Coach has sued Target, Christian Louboutin sued Yves St. Laurent, etc. -- but it's difficult to prove that someone is ripping off our design or "look" directly. After all, there are only so many ways to make, say, a dress.
In our Sacramento office, we often work with clients who want to protect their valuable business assets with the appropriate intellectual property form, be it trademark, copyright or patent. We also help businesses and inventors who believe that they have had their intellectual property rights infringed upon.
If you are interested in gathering more relevant information about intellectual property law, you could visit the Trademark portion of our website. We have built it with an eye towards offering useful, informative content, so we certainly hope it becomes a resource for you.
Source: Styleite, "Ali Ro Sues Urban Outfitters, Gap & More For Trademark Infringement," Hilary George-Parkin, Oct. 18, 2012