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You should be prepared to fight for the integrity of your ideas

What is the most valuable part of your business? Some people might say it's their inventory; others might say it's their location. However, in many cases -- whether or not California entrepreneurs consider it -- the most valuable part of a business is its ideas. After all, without a vibrant culture of innovation, there's not much to set a business apart from its competitors.

While some business owners might not think of their ideas as tangible assets, it is possible to put a value on them. After all, if ideas are crucial to a business, then they should be protected. It wouldn't be acceptable for a rival to come in and raid your inventory, or to set up shop inside your building, for example. So neither should it be acceptable for your intellectual property to be usurped by a competitor.

That's why it may be necessary, depending on the situation, to pursue intellectual property litigation to preserve your ideas. Of course, it can be difficult to determine what your intellectual property may be worth -- even if you've been in your field for a long time. Attorneys experienced in intellectual property matters -- including trademarks, trade secrets, patents and copyrights -- can be a big asset should you choose to pursue litigation.

Of course, while there is a financial value to your ideas, there is a human value as well. It's important that the story of your ideas, and how they are being improperly infringed upon, is heard by the people who need to hear it.

For more information about how to defend your intellectual property, please visit our Sacramento Intellectual Property litigation page.

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Costello Law Corporation

Costello Law Corporation
2267 Lava Ridge Court
Suite 210
Roseville, CA 95661

Phone: 916-520-3360
Fax: 916-441-4254
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