Companies often register trademarks for their products to keep other companies from using and selling products with the same name or phrase. When another company uses your trademark on their own products, you may be able to file a lawsuit to stop them from creating and selling products that could harm your business.
A recent lawsuit filed against Sony in California is an example of the legal action companies can take if they believe another company is illegally using their trademarks. The manufacturers of the Android-brand smart watches and watches have filed a trademark infringement lawsuit against Sony for using "Android" in their smart watch promotions.
The lawsuit alleges that Sony's use of the word "Android" in their promotion of their smart watch is trademark infringement as well as unfair competition and false designation of origin. The issue at hand is Sony's labeling of their SmartWatch 2, which was published as the "Sony SmartWatch Android Watch," the "Android Watch" and the "Android Compatible Watch."
The manufacturer filed the lawsuit to protect their registered trademark and to prevent further harm to their brand. The lawsuit also alleges that Sony's use of the word has confused the public due to the similar names of the watches. The lawsuit is seeking damages from Sony for the trademark infringement.
This case is an example of the legal action companies can take if another company uses their registered trademark without their permission. While every case is unique, filing a trademark infringement lawsuit can help stop other companies from using your registered trademarks, which will protect your business in the long run.
Source: Twice, "Suit: Sony Violates Trademark In Promoting Smart Watch," Joseph Palenchar, April 9, 2014