Costello Law Corporation
We Can Help You, Call Us Today
This Attorney is Lead Counsel Rated. Click here for more Information.

EU court says Apple may seek to trademark its store layout

Apple’s attempts to trademark its store layout hit a snag in Germany recently when the patent office denied the company’s application. However, the highest court in the European Union has ruled that Apple may proceed with its challenge to the decision on appeal.

Here in the United States, the California-based electronics giant has already registered a trademark for the design of its stores. The three-dimensional trademark prevents other companies from copying the Apple Store’s overall look, including its furniture, lighting, fixtures and shelves, as well as its popular “Genius Bar” customer service presentation.

Regardless of the outcome of the appeal in Germany, the case illustrates the important point that protecting a company’s intellectual property involves far more than preventing others from copying its name, logo or slogan.

Many companies today invest a great deal of time, money and effort into creating physical spaces that convey a signature look and feel, right down to the smallest detail. The more successful these efforts, the more likely it is that competitors will try to profit by copying the signature branding and presentation meant to distinguish that company’s products from others in the marketplace.

In addition to the store layout trademark case, Apple has also been involved in a number of other efforts to enforce its intellectual property rights against potential infringement. Most notably, Apple has repeatedly sued electronics manufacturer Samsung for “slavishly copying” its devices. Before his death, Apple co-founder Steve Jobs contended that Samsung’s Galaxy smartphone was essentially a copy of the iPhone. 

Source: Bloomberg, “Apple Can Try to Trademark Store Layout, EU Court Says,” Aoife White, July 10, 2014

No Comments

Leave a comment
Comment Information

Contact Us Today

To protect your valuable idea, contact our lawyers at Costello Law Corporation to set up an initial consultation. We are ready to assist you in any intellectual property issue.

Get Started

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Map & Directions

Costello Law Corporation

Costello Law Corporation
2267 Lava Ridge Court
Suite 210
Roseville, CA 95661

Phone: 916-520-3360
Fax: 916-441-4254
Map & Directions

Email Us