Whenever advertisers want to describe the plight of the underdog with limitless potential, or play towards the proverbial "little engine that could" audience, it is common that the theme to "Rocky" may be involved. The song to the classic 1976 Oscar winning film has been synonymous with people giving everything they have in order to achieve a personal goal.
For advertisers, adding a catchy song to a commercial is arguably like adding frosting to a great cupcake. A song can add that extra something to the promotion of a product or service that can make consumers remember it. So much so, that they wondered how they ever lived without the product or service in the first place.
One of the things that separate human beings from other living beings is our ability to create and appreciate art. From the earliest cave paintings and pottery, we have attempted to communicate our inner lives and perceptions of the world to others. Art is a sort of narrative of our shared history, while also being an intensely personal message.