Costello Law Corporation
We Can Help You, Call Us Today
This Attorney is Lead Counsel Rated. Click here for more Information.

Lawsuit fallout affects California chocolate fans

In a case that might have had far-reaching ramifications for chocolate lovers in California, the famous chocolate mogul, Hershey, claimed in August that a New Jersey company, LBB imports, infringed on their trademark. LBB focuses on high-end chocolates from overseas countries, including England. Hershey filed a lawsuit against LBB alleging a trademark violation but later dropped the lawsuit after LBB agreed to stop importing the brands in question. Sources say that distributors of the specialty confections, most notably Cadbury English-made chocolates, are unhappy with the decision.

One New York-based store that carries the unique brand took their complaints to social media, claiming that their competitor suggested they substitute the type of Cadbury chocolate that is widely available for distribution across the U.S. However, they rejected the idea as they said the other product did not compare in quality to what was sold in England and then imported to the U.S.

Hershey further claimed that the packaging of England's Toffee Crisp chocolates bore a close resemble to that of their trademarked Reese's cups. However, Kit Kat and Rolo candies, while made in the U.K., were exempt from the lawsuit because of a distribution agreement between the companies. A Hershey representative indicated that one of the reasons the company focused on brand protection was because of the high recognition of the packaging.

Legal ramifications of intellectual property disputes can be complex and challenging to resolve. In similar cases, a business law attorney might be able to help clients defend their rights and protect their products.

Source: CNN Money, "Hershey lawsuit angers fans of British chocolate in U.S.," Ben Rooney, Jan. 23, 2015

No Comments

Leave a comment
Comment Information

Contact Us Today

To protect your valuable idea, contact our lawyers at Costello Law Corporation to set up an initial consultation. We are ready to assist you in any intellectual property issue.

Get Started

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Map & Directions

Costello Law Corporation

Costello Law Corporation
2267 Lava Ridge Court
Suite 210
Roseville, CA 95661

Phone: 916-520-3360
Fax: 916-441-4254
Map & Directions

Email Us