Watching television, reading magazines or just driving down the street, California residents are bombarded with the logos of fast food restaurants and retailers. Children begin to recognize these symbols from a young age. Therefore, if someone uses a substantially similar trademark, people could easily become confused. Trademark infringement not only affects consumers, but it affects the companies who have taken the time to build their reputations around their logos even more.
Also known as IP, intellectual property is simply a generic term referring to creations and ideas conceived and owned by a human mind. While intellectual property can be confusing and sometimes difficult to determine, this type of property should be protected. This is so because other people can steal such property and market it or sell it as their own creation. Taking steps to protect property, ideas, concepts and creations means you and only your can own your IP.