Costello Law Corporation
We Can Help You, Call Us Today
This Attorney is Lead Counsel Rated. Click here for more Information.

Some basics about the trademark and how to protect it

Trademarks are another arm of the intellectual property world that help companies who want to protect their symbols, logos, names and goods. Applying for a trademark can be a difficult process, but eh legal protections it affords companies make it worth it in the end. But here's the question: how do you protect your trademark once you have earned it?

There are a few ways to do this. A common way is to "actively use" your trademark. This means that you need to actually use whatever name, logo or symbol is trademarked. Using the "TM" symbol is part of this, or if you have a trademark pending then using the name that is on the application in business practices and actions can qualify as "active use."

Now, what if you have a product that won't be in use for some time? What if it is in development and won't be available for months, or even years? There is a specific trademark that you can use in these cases called an "intent to use" trademark. It doesn't grant you the rights of an actual trademark, but it reserves the name for a trademark at a later date.

If you have a trademark, protecting it is essential. A company can do this by filing cease and desist orders to other companies, parties or individuals who are violating or infringing upon the trademark. If the cease and desist orders are not respected and the offending party continues to violate the trademark, then a lawsuit will be your best course of action.

No Comments

Leave a comment
Comment Information

Contact Us Today

To protect your valuable idea, contact our lawyers at Costello Law Corporation to set up an initial consultation. We are ready to assist you in any intellectual property issue.

Get Started

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Map & Directions

Costello Law Corporation

Costello Law Corporation
2267 Lava Ridge Court
Suite 210
Roseville, CA 95661

Phone: 916-520-3360
Fax: 916-441-4254
Map & Directions

Email Us