The Uber quandary seems to get thicker and thicker as the story and evidence keeps unraveling. It first made news when Waymo, a sister company of Google, filed a suit against Uber claiming that they stole trade secrets relating to their lidar sensors for self-driving cars. Allegedly, a former employee downloaded thousands of files before leaving their company and sold the information to Uber for $680 million.
When you start a new business to sell goods or services, how are you going to market those goods? Do you need a trademark or service mark? You do if you want your products or services to be distinguished from others and recognized by clients.
Creative minds of the human race never cease. Every day, there are new inventions, new products, new movies, new books and new "anything you can think of" being developed or created. That, of course, results in new patents and trademarks being filed.
Whether it is a big business move, an invention, a book idea or a movie plot, no one likes to see someone else using their idea and then taking credit for it. It is even worse when they make money off of it -- money that should have rightly been yours.