A lot of artists worry that their work will get stolen when they post it online. Not only do they worry that consumers will take the work for free, but they also worry that major corporations will simply steal their work and profit off of it, assuming that the artists will not have the money, time or knowledge to go after them in court.
Key online piracy statistics
Online piracy really rose into the public view back when Napster took over the online music scene. The site, which was shut down back in 2001, was still in the relatively early days of the internet, but it showed just how easy it was for people to essentially steal digital files.
Creating employee loyalty is easier than you think
When you want to protect your trade secrets, you can do it through legal means, such as having your employees sign a nondisclosure agreement (NDA). However, what you really want are loyal employees who won't try to sell out your company to the competition. They'll stay in their current positions instead of moving on and they will keep your trade secrets safe.
Why branding really matters
Your company is more than the people you employ or the goods and services that you offer. It's all based around your brand. For better or worse, the type of branding that you do defines the business and can determine how much success you have.
