Costello Law Corporation
We Can Help You, Call Us Today
This Attorney is Lead Counsel Rated. Click here for more Information.

The real value of an idea

When your intellectual property is stolen, it's your very idea that is being taken by someone else.

Some argue that ideas are easy to come up with and do not have as much inherent value as the execution of that idea. They cite examples like Google and AltaVista, two early web search companies. One clearly became one of the largest tech companies in the world and the other failed, so they say that means ideas themselves aren't that important. Both companies had the same original goal. It's the way they executed it that made the difference.

There is some logic there, but it's important to really consider how specific ideas can work when implemented properly. To say that they don't have value is very short-sighted. All the above example really proves is that poor implementation can ruin a good idea. That idea, though, is still valuable.

For instance, some experts point to foreign copycat companies. They take ideas being used in the United States -- AirBnB and Uber are two popular examples -- and then put them into foreign markets. The same ideas tend to take off in places without these businesses in place. What this illustrates is that it is the idea itself that is important. It works in multiple markets and with different teams and different execution, so it's clear that the idea itself provides something that consumers are interested in.

When you have a new idea and a focus for your company, seeing someone steal it can be frustrating and disheartening. Make sure you know what steps to take to protect yourself and your company.

No Comments

Leave a comment
Comment Information

Contact Us Today

To protect your valuable idea, contact our lawyers at Costello Law Corporation to set up an initial consultation. We are ready to assist you in any intellectual property issue.

Get Started

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Map & Directions

Costello Law Corporation

Costello Law Corporation
2267 Lava Ridge Court
Suite 210
Roseville, CA 95661

Phone: 916-520-3360
Fax: 916-441-4254
Map & Directions

Email Us