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What an effective logo must have

Designing a logo is not easy. You want something that really fits with your brand and your vision. You know that it helps to build brand identity, so you absolutely do not want to change it after you decide on it. That could set you back dramatically. As such, this is an area where you cannot make a mistake.

To create the perfect logo, remember that it must do the following things:

  • It must be distinctive and stand out from the crowd.
  • While it does not have to inform the reader about your business, per se, it does need to be appropriate for the industry.
  • It must be practical and make sense at a glance. Avoid things that are overly complicated or that try to do too much.
  • It must convey a message to everyone who sees it. Typically, that message is simply identifying your company, but it's also the start of your branding.
  • It must be a simple graphic creation that can be applied to products, packaging, signs, advertisements and much more.

Effective logos often have the company name, or at least the acronym, incorporated into the design. That's not always necessary, but it can help, especially for a new business. In many cases, they also use a single color, or at least a very simple color scheme. This is a case where less is more and doing too much can take away from the design.

Now, once you have that perfect logo, you need to make sure you know all about trademark law, how to protect your branding and what to do if someone infringes upon it.

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