Trade secrets -- the information that your company owns and jealously protects from its competitors -- have a lot of value. If you're a business owner today, you'd be very remiss not to take steps to protect your trade secrets. In fact, failing to do so means that you could lose the right to call some of that information a "trade secret" at all.
Dilution can weaken a trademark's appeal
The main issue that crops up when someone infringes on a trademark is that they may use it to make sales. For instance, they could use the logo of a famous company to produce knock-off items and sell them for far less. Every sale that they make potentially takes a sale away from the company that owns the trademark. They can potentially lose a lot of income over the issue.
Can you copyright performing arts?
You know that copyrights protect things like novels and photographs. These solid works of art are owned by their creators in most cases, unless that ownership is sold -- in the case of a commissioned work, for instance. But what about the performing arts? Do those get the same protection?
Facebook takes aim at lookalikes
Would you think that a website called "instagrambusinesshelp.com" was related to Instagram? Would you think that "facebook-login.com" was actually part of Facebook? Would you probably assume that "whatsappdownload.site" was connected to WhatsApp?
