Having a trademark is an important tool for branding your business. It makes your business stand out as recognizable and distinct from other companies. This type of intellectual property (IP) rights can prove to be quite valuable. A trademark owner can demand that any violator of their IP rights cease and desist their unauthorized actions. They can also sue them in civil court if they're unwilling to do so.
Limiting knowledge of trade secrets
Keeping trade secrets safe is hard. Even with non-disclosure agreements and things of this nature, companies worry about their secrets getting out. In the world of the internet, once something escapes, it is hard or impossible to put a lid on it again.
The internet changes the way we publish and sell art
The internet has forever altered the way that we sell art. It has made it easier than ever for artists to put their work out and find an audience all on their own, no matter how obscure it may be.
What's reasonable protection of your trade secrets?
Many companies have invested a lot of energy into combating hackers that have attempted to steal their intellectual property (IP) in recent years. While cyber crime can be blamed for some of this information becoming public, it's not the primary reason why trade secrets have been exposed. Data compiled by the World Intellectual Property Organization (WIPO) shows that 85% of all state and federal IP cases can be attributed to employee misappropriation. Any company that maintains valuable IP rights such as trade secrets is required to take reasonable steps to protect its confidentiality.
