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Trademark Law Archives

What exactly is trademark dilution?

If you own a widely-recognized trademark, then the last thing that you'd probably want to happen is for it to be applied to products that don't fit in with your standard offerings or ones that live up to the quality standards that you've set for your business. This could all decrease the value of your trademark and therefore Roseville company's net worth. Trademark dilution is one of many factors that can cause this to happen.

What an effective logo must have

Designing a logo is not easy. You want something that really fits with your brand and your vision. You know that it helps to build brand identity, so you absolutely do not want to change it after you decide on it. That could set you back dramatically. As such, this is an area where you cannot make a mistake.

Trademarks get denied based on potential confusion

Trademarks get denied for all manner of reasons. In some cases, the government determines that the person who filed for a mark has actually stolen their design from someone else. In other cases, another party simply applied for the trademark first. The list goes on and on.

Trademark lawsuit targets THC-infused Sour Patch Kids copy

A lawsuit that started in California in the middle of July targets a brand called Stoney Patch. The company makes gummy candies that are infused with THC. While making edible marijuana-based products is nothing new, the lawsuit alleges that the company essentially copied the popular Sour Patch Kids, which are a gummy candy aimed at children.

Why branding really matters

Your company is more than the people you employ or the goods and services that you offer. It's all based around your brand. For better or worse, the type of branding that you do defines the business and can determine how much success you have.

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Costello Law Corporation
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Roseville, CA 95661

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