California residents and others elsewhere may put a trademark on certain things. If a company creates a new logo or uses a color combination that sets it apart from other companies, it can claim exclusive commercial use of that creation. However, many trademark mistakes could lead to legal disputes in the future.
California entrepreneurs may be interested in learning about the importance of trademark law in choosing a business brand. Due to the potential issues down the road, attention should be paid to having a strong mark from the start.
Apple’s attempts to trademark its store layout hit a snag in Germany recently when the patent office denied the company’s application. However, the highest court in the European Union has ruled that Apple may proceed with its challenge to the decision on appeal.