California residents and others elsewhere may put a trademark on certain things. If a company creates a new logo or uses a color combination that sets it apart from other companies, it can claim exclusive commercial use of that creation. However, many trademark mistakes could lead to legal disputes in the future.
Electric car manufacturer Tesla has recently settled a lengthy legal battle regarding the trademark of the company's name with the owner of the trademark, a Chinese businessman. As part of the settlement, the owner agreed to waive his right to the Tesla name (a de facto pass to allow Tesla use the trademark without restriction for marketing and sales purposes), and Tesla agrees to withdraw claims against the owner seeking compensation.
Companies often register trademarks for their products to keep other companies from using and selling products with the same name or phrase. When another company uses your trademark on their own products, you may be able to file a lawsuit to stop them from creating and selling products that could harm your business.
"Umami" is a word borrowed from Japanese that can be very loosely translated as richness or or savoriness.