You need a great logo when you launch your company. It gives you instant branding power. People will begin to recognize your company and your products at a glance. A strong logo can help you create more brand awareness and connects customers with your company.
Trademark laws exist to help you protect things that are important to your business. Often they identify that business to your potential customers. That's why you trademark a logo, for instance. You want customers to instantly connect it with your brand, and you do not want another company to use it and benefit from your reputation.
United Parcel Service (UPS) has filed a trademark infringement complaint in California, contending a marijuana-delivery business is affecting its branding.
When you discover that someone is infringing on your trademark and using your brand identity for profit and gain, it's time to draft a cease-and-desist letter. Your cease-and-desist letter is a carefully written piece of communication that needs to be written the right way to have the desired effect.
Establishing a trademark is essential for your brand because it will prevent others from hijacking your name and image, and thereby prevent others from stealing your customer base and hurting your business profits. In order to set up the trademark for your business in a legally appropriate way, you may want to work with a California attorney who is familiar with this area of the law.
The secretary of state's office is in charge of maintaining and registering trademarks and service marks in the state of California. The provisions that apply to trademarks and service marks are located in the Model State Trademark Law, which is found in the California Business and Professions Code.
Trademarks are extremely important to your business, and it is wise to understand why. With so much relying on good marketing, your trademark does make a difference.
To protect the interests of your business, you need to understand trademarks and how they are protected. You cannot use another person's trademark, and you don't want someone to use yours without your permission.
When you're ready to get your business up and running, one of the things you'll look into is obtaining a trademark and registering it. You don't need to do everything all at once, but knowing about trademarks is important. For instance, you need to know how long a trademark will last.
Trademarks are words, phrases or symbols used by individuals or businesses to identify their products and to distinguish them from their competitors. You see trademarks all the time; some familiar trademarks are "Just Do It" for Nike and the apple used on Macintosh (now Apple or roughly referred to as Mac) computers.