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Trademark Law Archives

How trademarks can benefit your California business

A registered trademark serves as a visual symbol to consumers. It can be an image, a word or numeral, a series of words or numerals or just about any type of distinguishing mark. A well-designed trademark offers many valuable benefits to entrepreneurs and companies. One of the most notable is that it enables your company to stand apart from your competitors in the eyes of potential customers.

Does Comic Con violate the Comic-Con trademark?

Here at Costello Law Corporation, we advise people and businesses about legal issues related to trademarks, including whether the usage of a brand likely violates a pre-existing mark. We also represent parties in disputes about trademark violations in related litigation.

California burger trademark wars: In-N-Out vs. Smashburger

To residents of California, the words "Double-Double and Triple Triple can only mean one thing: You're eating at an In-N-Out Burger fast food restaurant. A new burger created by rival restaurant, Smashburger, may give In-N-Out a run for its money. Smashburger introduced the "Triple Double" sandwich last month but In-N-Out is not pleased with the name of the new burger.

Registering trademarks is the first step in protecting your brand

It is safe to say that most modern business owners in California work hard to create memorable brands in order to stay abreast of, or rise above, their competition. In this technology-rich world, having a brand is one of the most effective ways of communicating the quality and value of your goods or services to consumers.

The government cannot ban so-called offensive trademarks

What do the Washington Redskins and the Slants—an Asian-American rock band—have in common? They both have names considered offensive by many Americans and government offices. You probably have already heard about the widespread controversy surrounding the Redskins, but news about the Slants might be new to you and other readers.

A unicorn is supposed to be something you don't see every day

Unicorns are mythical beasts, so they're not just out there walking around, right? Unfortunately, it seems there is one too many unicorns in New York City these days, and a local coffee shop claims it is Starbucks' Unicorn Frappuccino.

Little Caesars fails to prove ownership of 'double word' marks

If you are familiar with Little Caesars you have most likely heard their slogan, "PIZZA!PIZZA!" before. This is a common treatment used in the pizza company's advertisements, and many of these "double word" phrases, each followed by an exclamation mark, have been trademarked, such as "CHEESER!CHEESER!" and "MEATSA!MEATSA!"

Registering trademarks and service marks in California - II

In the last post, we discussed how individuals or corporate entities must understand that they can protect their intellectual property at both the federal and state level. By way of illustration, we began discussing how those seeking to protect their trademarks or service marks here in California can register either with the Secretary of State’s office.

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Costello Law Corporation
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Roseville, CA 95661

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